Clean feeding for dogs with Anke Jobi

In 2019, Eat Small – Insect Power is happy to present to its community amazing people who have distinctive ways of thinking, and living, when it comes to pet nutrition and relationships with pets and animals in general. Subscribe to our newsletter and stay tuned!


Meet Anke Jobi

 Anke Jobi is a certified nutritionist for dogs. She was born in 1967, married and mother of two grown-up sons and lives with her family and two dogs in the beautiful montainous region near Cologne. For some years she has been blogging about topics related to dog nutrition. She is a freelance author for various dog magazines, recently released a book and she gives lectures, seminars and online seminars. She willingly looks beyond the edge of her plate – or the bowl of her dogs – and she is keen to promote the welfare and good husbandry practices of livestock animals.


Eat Small: Anke, you are a specialist (and consultant) in animal nutrition. Can you explain what your job consists of?

AJ: For several years and until the beginning of 2018, I advised dog owners individually and supported them in feeding their dogs in a way that precisely promotes their health and fair husbandry of farm animals. I have been blogging for about 5 years about this topic on I really enjoy writing and I decided to further expand how to reach people. In 2017 I founded the Online-Campus Hundeernährung. There, dog owners can learn everything about dog nutrition in online courses. In addition to my blog, I also write for different dog magazines and in February this year (2019), I published my first book, which is called « Clean Feeding » like my blog.

Eat Small: Clean Feeding, can you explain what that means to you?

AJ: Clean Feeding – for dogs – refers to the human version of Clean Eating. The aim is to make the food and feeding as sustainable, fresh and healthy as possible. How far you go with this, however, is up to you because many factors play a role in the act of feeding your dog. In a nutshell, the guidelines to clean feed your dog are :

  1. Provide a food that is processed as little as possible.
  2. Attention shall be paid to livestock husbandry and the origin of food products.
  3. Feed as regionally and seasonally as possible.
  4. The food is easily digestible and individually balanced for your dog, depending on his individual needs.
  5. Make sure that the list of ingredients of the finished products you buy is understandable, not too long and that no strange words appear in it.
  6. Share the leftovers of your own healthy meals (rice, vegetables, meat).

Eat Small: You describe yourself as a « lateral » thinker? Why do you use this adjective?

AJ:There are a lot of rumours going around about dog nutrition and at some point I wanted to get to the bottom of things. Regarding the statements about dog food and feeding, I ask questions that force people to answer outside the conventional box. Is that so? Why is this so?These are questions that I ask again and again. And then I firmly bite like a terrier until I get what I want: a suitable and above all plausible answer which is not a ready-made answer.

Eat Small: In your opinion, does it make sense to offer sustainable food made of insects to dogs? What should be considered?

AJ: Yes, it definitely makes sense. In the future, more and more thoughts will be given to how protein supply can be managed without mass livestock farming and this, not only for dogs, also for humans. Insect proteins for dogs are a very good alternative since only a fraction of the natural resources is used for their production, in contrast to meat. Right now, certain dog feeding trends bring an oversupply of proteins. B.A.R.F diets (Biologically Appropriate Raw Food) as well as many ready-made foods with high levels of protein increase the use of meat for dogs and therefore the needs for meat from the livestock industry. Insects in dog food are a perfect whole protein source and their nutritional benefits are similar to those of meat. In the future, other protein sources will certainly play a role in dog nutrition, such as plant proteins (legumes as an example) or even artificial meat.

Eat Small: Is it important to have a high level of proteins in a dog’s diet?

AJ:No, at least not to the extent that it is today. The majority of dogs are oversupplied with proteins, both from ready-made food or from BARF. In principle it may not be a disadvantage (althought it can be, depending on the dog’s health condition), but it is not necessarily an advantage either.

Eat Small: How do you see the future of pet food?

AJ: I believe that the current trend to provide dogs with a lot of meat will soon be declining. In addition, dog owners will want to know more precisely what ends up in the food bowl of their dog. They will make the diet ever more natural and will also look for healthy ingredients in ready-made food. The role of cereals is also likely to change again. It will become more important especially since cereals also contain a large proportion of proteins. Vegetable-based diets for dog food will become increasingly more important, as well as sustainable rich in protein alternatives, like insects.

Eat Small: Dear Anke, thank you very much for your time, experience and professionalism and for openly sharing your insights about alternatives views and dog nutritional approaches with Eat Small – Insect Power for pets.
We encourage everyone to visit your website at, read your very interesting blog articles, and learn more about clean feeding in your book.

Veronique Glorieux is a canadian-board veterinarian who cumulates more than 10 years of medical work and experience with dogs and cats. Animal wellfare and environment are 2 topics that moves her. She lives now in Berlin, where she co-founded Eat Small and uses her experience in a different field of practice. With healthy and sustainable insect-based pet food she aims to support both the health of pets and of the planet.

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